Certified Digital Content Management Professional

Prepare For A Career in Digital Web and Mobile Development without Heavy Coding

Wait! Did Mark Lassoff Just Say You Don't Have to Learn to Code?

"Heavy duty coding is not for everybody!"

There. I said it.

It's ok! I'm telling you this as a guy who eats, sleeps and breathes software development. I've taught coding for over a decade and while many love it, others aren't so enthusiastic.

But not being a heavy duty coder doesn't mean there isn't a place for you in the development industry.

I developed this program for you: The person who wants to work in web or mobile development, but doesn't want to spend their day writing code.

The program is called Certified Digital Content Professional.

What is a Digital Content Management Professional?

Glad you asked.

Digital content management professionals manage all of the content that appears in digital form. That's everything you see on a web site, mobile site or application. It can include video, audio and other forms of content.

Digital Content Manager according to
Digital content managers publish web content and keep it up to date. Small changes to a website can wreak havoc on that site's content, as articles or links are moved and broken. Digital content managers keep a site running smoothly, while also tracking data about where users are clicking, how long they stay on a site, and other data points that drive marketing efforts.

If we unpack these definitions, it looks like there are three distinct areas that "Digital Content Management" covers. They are depicted in the Venn diagram below: (Don't you love a good Venn diagram?)

Let's look at each area a bit more closely:

Digital Distribution
Digital Distribution is the distribution of content via electronic (computer mediated) means. There are a number of channels for digital distribution that you likely interact with daily, but hardly think about. Some of these overlap, but, here's a partial list:

  • The World Wide Web (Probably the primary and most important distribution channel)
  • Mobile Apps
  • On Demand Video (Like Netflix, Amazon Prime Video or a channel on a Roku device). YouTube is the "king" of on-demand video
  • Television Based Apps (The apps that come on a Roku, Apple TV or embedded in your TV's operating System)
  • Digital Magazines (Do you still read the printed kind? LearnToProgram Magazine is distributed on the web, Android and iOS devices).
  • "Kindle" Books. (Kindle is so good that "Kindle" became the generic name for an electronic book...Even though there are other brands).
  • Streaming Video (Like Cable, Twitch (where your kids are watching other people play video games).
  • Video games themselves
  • Streaming music services. (I don't own any media any more because I stream all my music).

A professional digital content manager has to have an awareness of all the different ways to distribute content.

Many times, companies want to maximize the "bang for their content buck" which means that the same or closely related content might be distributed to multiple channels.

In the digital world content is the "stuff."

Wikipedia states content is the "information and experiences that are directed towards an end-user or audience."

I think the latter part of the Wikipedia definition is the important part. Content is just video, or copy, or audio unless it's directed towards a particular audience. At LearnToProgram, we create content that is directed towards career changers who are interested in picking up digital (web development, mobile, etc...) as a career.

This is where marketing often overlaps the Digital Content Management field. Content that is developed and electronically distributed is often aimed to some external audience for a commercial purpose.

Like everything else in media, online channels need to be curated and administrated. Old and out of date content might need to be removed or modified. New content needs to be launched on a regular basis. Oftentimes a digital content manager might release new content on social channels to foster awareness and get an initial bump in views or readers.

It's just as likely that a digital content manager would need to track analytics of content that's being distributed through digital channels.

Setting and reporting benchmarks for successful distribution of content pieces often falls within the digital content managers purview.

Administrative activities might including setting up and configuring a content management system such as WordPress. Other DCM's might need to be in touch with their creative side as they create images to accompany the distributed content.

Start a Digital Career without Heavy Coding
This course is designed to help you do one thing:

Start a career in web and mobile development (digital) without becoming a software developer.

Sounds impossible?

There are dozens of tools out today that make this possible. In this twelve week course, you're going to learn exactly how you can work in digital as a professional, but not spend your day coding.

Here's the thing....

Digital Content Management Professionals are Generalists. They know about content management systems like Wordpress. WordPress has been around for over a decade now. It's roots are as a blogging platform-- And it was a good one. Over the years an ecosystem around Wordpress grew and plugins and extensions were written to extend the functionality of the original WordPress platform.

There are many other additional tools that DCM professionals use. These include:

  • Image editors like Photoshop
  • Video editing tools like Premier
  • Audio Editing Tools
  • Asset Management Tools
The vastness of the DCM role prevents us from experimenting with all types of tolls here, but, as your DCM career continues you'll build your own slate of favorite tools you use to create and manage content.

This course goes over exactly what you need to know to be creating and managing big time sites as a professional Digital Content Manager.

But there's more too it than that.

Unlike your industry competition, you're going to be certified.

You'll be a Recognized, Certified, Professional

How do you prove you know what you now as a new digital professional?

How will you separate yourself from all of the others trying to break in?

The answer is simple: Certification.

The Certified Digital Content Management Professional program offers you a recognized certification once you complete the course and pass our online certification exam.

And, this certification is a lot more than a paper certificate you can hang above your desk. This certification is validated by, meaning the cert will appear on your linked in account, and you'll have your own special confirmation page so that a potential employer can assess exactly what you have learned.

Mark's Experience with the Program...

"I retired at 51 to build websites for my own online marketing ventures. I am now 58. While I was building sites for myself, family & friends I had only picked up bits and pieces of coding as needed. I took no formal training.

In the past year or so I decided that I really wanted to be able to build web properties from scratch that function the way I wanted them to and not just load up a theme or template and fill them in with content.

I found LTP had a "certification" program and for the gold and platinum levels offered a coach/mentor/instructor. Because this is a totally online course it allowed me to work at my own speed but also I had someone to help me along and make me more accountable to my learning goals.

I recently more closer to civilization... (I lived in the far far north of Alberta). I now live within an hours drive of one of Canada's major tech hubs. So I started looking for work close by. Either, full-time or part-time or freelance depending on work type and my related "newly acquired" certificates.

I recently got hired at an agency that builds sites and branding for small business. The position is a ground floor opportunity where I will more or less create my own job description and work load. The position is labelled Website Brand Manager, and I will be responsible for maintaining current clients websites and consult and build new client sites. Other duties will be to insure site speed and UI/UX as well as SEO strategies and ratings for clients.

I currently can work from home and from the office. With the office being the place to consult and confer with co-workers etc. while I can build the sites and other technical work from home when I want."

- Mark B., Canada

Your Host

Mark Lassoff
Mark Lassoff

Mark Lassoff is the founder of and lead instructor at Mark has always considered himself a teacher first and a technologist second. With over 20 years experience teaching computer science Mark knows how to make complex technical concepts understandably. Mark's previous experience encompasses everything from startups to Fortune 500 companies.

Mark is the author of six programming books and dozens of online courses. He lives in Connecticut where he's redecorating his condo. Want to help?

The Course Schedule

Module 1: Set up Your Portfolio Site: You'll jump right in and create a portfolio site for your Digital Content Management Work

Module 2: Choosing and Setting up Your Site Theme: You'll select a site theme and modify it to hold the content you need.

Module 3: Image Management: You'll learn how to find, select, create and curate images

Module 4: Image Editing: You'll learn basic Image Management Skills

Module 5: HTML5 Part I: All of the HTML5 Code you Need to Know within the contexnt of the Content Management System

Module 6: HTML5 Part II: The rest of the HTML5 Code You Need to Know

Module 6: Understanding Styles Part I: You'll learn the art of styling web content.

Module 7: Understanding Styles Part II: Continuation of styling digital content

Module 8: Working with Web Video: You'll learn to curate, edit and display web video

Module 9: Audio-- It's Not Just Music: Podcasts are popular. Work with audio content on the web.

Module 10: Online Marketing Overview: Understanding online marketing is a critical component of DCM work

Module 11: Search Engine Optimization: Learn how to get your sites listed and ranked in the search engines.

Module 12: Complete and Customizing Your Portfolio Site: This week we'll finish off your Portfolio Site with all you have learned.

Each weekly module includes several video lessons, and activities to help you become more skilled as a DCM. Once you complete module 12 you are eligible to sit the DCM Certification Exam.

Frequently Asked Questions

This is a 12 week course? Why can't I work at my own pace.
You can. Sort of. You'll be going through the course with a cohort of others, sharing experiences and work. Your friends in the course will be invaluable in helping you critique your work and learn. So, while you have lifetime access to the course, it's better to move on the weekly pace with your peers.
When does the course start and finish?
The course starts on 5/29 and continues for 12 weeks. However, if you fall behind you have life time access to the course material, community and instructor.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!